AI content, spam updates, and what actually moves rankings
Specific, honest analysis from the team building the AI Spam Score — no scare tactics, no "Google hates AI" myths. Just what the policies say and what to do about it.
Google's June 2026 Spam Update: what it actually hit — and how to tell if you were
It was global and it moved rankings — but it targeted something narrower than the headlines say. What "scaled content abuse" means, and a four-check test for whether it touched you.
Your traffic dropped. Is it an AI/spam penalty or an E-E-A-T problem?
A traffic drop is a symptom, not a diagnosis. A step-by-step differential for the five real causes — spam, core, technical, SERP shift, manual action — and how to tell them apart.
When does programmatic SEO cross into "Scaled Content Abuse"?
Zapier runs 10,000 templated pages and thrives; a solo builder runs 2,000 and gets buried. Same technique, opposite outcome. The three tests that separate the two.
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